What have you learned from your audience feedback?
Audience Profiles
below is a prezi designed to be the desk of a member of our primary audience. the playlist on their screen shows the sort of music that they would listen to: charli xcx, tonight alive, paramore, chvrches etc. the post-it note shows that they are in a band and play guitar, as does the guitar plectrum. the sketchbook and pencils scattered around (plus the doodle) show that the audience member is arty. these are the people were are specifically aiming for.
firstly, at the beginning of december, we got feedback from all other groups on the first draft of our music video. as it wasn't finished and needed a lot of tweaking, there were lots of things that people thought we could improve upon. the most feedback we got was questioning the box that zahra (our drummer) was playing. this was due to school rules which caused restrictions during filming - we explained afterwards that this was the only way we could think to make up for the lack of real drums! a lot of feedback was also given on the colour of the video. the whole first draft was in black and white. a few people liked the black and white whereas some people wanted some colour.
Hakiu Deck Presentation- http://shar.es/1bAlIs
we took all of the feedback into consideration when editing it to make our final piece. we altered the colour so that all of the verses were in black and white and choruses were in colour. we also inserted more individual shots of zahra playing real drums to try and detract from the box in other shots. this seemed to work - less feedback was given about the colour and people rarely commented on the box.
Ellie's mum very kindly put the links to our music video and feedback survey on her facebook with a request that all of her friends answer the questions and my sister asked some of her friends to do the same. this is where the majority of our feedback came from which is good because it gave us a wider audience - different genders and ages of people with different interests, rather than just asking other groups and friends to answer the survey which could have been biased.
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we got over 25 responses and the feedback we got was mostly positive with the positives and negatives/constructive criticisms shown in padlets below:
firstly, at the beginning of december, we got feedback from all other groups on the first draft of our music video. as it wasn't finished and needed a lot of tweaking, there were lots of things that people thought we could improve upon. the most feedback we got was questioning the box that zahra (our drummer) was playing. this was due to school rules which caused restrictions during filming - we explained afterwards that this was the only way we could think to make up for the lack of real drums! a lot of feedback was also given on the colour of the video. the whole first draft was in black and white. a few people liked the black and white whereas some people wanted some colour.
Hakiu Deck Presentation- http://shar.es/1bAlIs
we took all of the feedback into consideration when editing it to make our final piece. we altered the colour so that all of the verses were in black and white and choruses were in colour. we also inserted more individual shots of zahra playing real drums to try and detract from the box in other shots. this seemed to work - less feedback was given about the colour and people rarely commented on the box.
Survey
these are pictures of the online survey (all audiences) i created for people to take part in. it asks questions such as 'what is your age' as well as opinions on the music video. this is to see what our audience as a whole enjoyed or disliked about the video and whether they thought alleyways as a band were relatable and current.
this survey was not targeted to a specific audience such as our primary, secondary or tertiary audience but instead to anyone that watched the video to get general opinions.
Ellie's mum very kindly put the links to our music video and feedback survey on her facebook with a request that all of her friends answer the questions and my sister asked some of her friends to do the same. this is where the majority of our feedback came from which is good because it gave us a wider audience - different genders and ages of people with different interests, rather than just asking other groups and friends to answer the survey which could have been biased.
we got over 25 responses and the feedback we got was mostly positive with the positives and negatives/constructive criticisms shown in padlets below:
a lot of the positive feedback stated that we were fun and unique which is the image we were going for - different from everyone else and like we really wanted to make music.
Relatable/Current/Realistic
everyone who completed the survey said 'yes' to the question 'do alleyways appear to be a relevant/current/relatable band?' and most gave answers as to why. we learnt that people think we are realistic and current as our image is fun, unique and quirky; we have good chemistry as a band and we gel well; we have an 'indie' aesthetic that is quite popular nowadays, as well as other points, seen below:
we have conducted a screening session for people to watch our music video and give feedback via a questionnaire which rates things from 1-5 such as costumes, performance, narrative etc. the general response was very positive with a lot of 4 and 5 star ratings.
above are some pictures of some of the responses we got. from this we can deduce that our costumes were overall well-received with lots of 4 stars and one response of 3 stars. our location got a similar response and we got 5/5 all round for how well the video fit with the song. we had a very average/below average response to how easy it was to follow, meaning we could possibly have made it a bit clearer and easier to understand. overall the video was very well-received and we got lots of 5s and a 4.5!
below is a video of some audience feedback that i filmed with some members of our audience asking general questions about positives and negatives of the video. again, the video seemed very well-received. we were told that everyone enjoyed the video and one person wouldn't even change anything if they were to direct the video themselves!
overall, feedback has been very positive for our music video. things we could have improved on include changing the colour of some shots and replacing the box that zahra (our drummer) played on into actual drums which was impossible due to circumstance.