How effective is the combination of your main product and ancillary text?
After completing our final music video our focus was then driven towards making a Digipak to the best of our ability as well as one which accurately fits in with the style and motifs of our finished music video we also aimed to create suitable advertisement for our newly formed band accompanied with an active social media presence. We accomplished this in several different ways such as the use of iconography, magazine articles and interviews among others.
The main goal of our marketing campaign throughout the run-up to the release of our music video was to utilize the closeness and intimacy the band shared as not only a group of musicians but as affectionate friends. I believed that we displayed this effectively throughout our digipak, website and music video as no individualis left out or kept out of frame. A clear motif in our music video is the togetherness of the band something everyone can relate to as we all share a deep connection with either friends or familes that replicates what is show throughout our campaign.
Iconography
New artists usually apply iconography to their media campaigns to help them stand out and be noticed by their target market. In this case our target audience was young adults between 16-21 who were interested in pop rock and alternative rock. By anaylsing and exploring other bands digipaks of this genre we came up with ideas that we could place in our own digipak and music video that will appeal to our designated audience. We chose to use silhoutes throughout our digipak, marketing and music video as it had in the past been used extremly succesfully to attract a selcted audience as shown in the Whites Stripes digipak 'Under Great White Northern Lights.
Another reason for why we used silhoutes was due to the fact that nobody would be overshadowed in our band as no one can still the limelight as we all are blank spaces so stright away our audience understands how close together and intimate the band is which cycles back to the main goal of our marketing campign. Evidence of this can be seen in our digipak (above), screen shots of of final music video and photos from our bands offical website.
The main goal of our marketing campaign throughout the run-up to the release of our music video was to utilize the closeness and intimacy the band shared as not only a group of musicians but as affectionate friends. I believed that we displayed this effectively throughout our digipak, website and music video as no individualis left out or kept out of frame. A clear motif in our music video is the togetherness of the band something everyone can relate to as we all share a deep connection with either friends or familes that replicates what is show throughout our campaign.
Iconography
New artists usually apply iconography to their media campaigns to help them stand out and be noticed by their target market. In this case our target audience was young adults between 16-21 who were interested in pop rock and alternative rock. By anaylsing and exploring other bands digipaks of this genre we came up with ideas that we could place in our own digipak and music video that will appeal to our designated audience. We chose to use silhoutes throughout our digipak, marketing and music video as it had in the past been used extremly succesfully to attract a selcted audience as shown in the Whites Stripes digipak 'Under Great White Northern Lights.
Another reason for why we used silhoutes was due to the fact that nobody would be overshadowed in our band as no one can still the limelight as we all are blank spaces so stright away our audience understands how close together and intimate the band is which cycles back to the main goal of our marketing campign. Evidence of this can be seen in our digipak (above), screen shots of of final music video and photos from our bands offical website.
Clips from Fast In My Car'
Screenshots from WeAreAlleyways.wix.com
Synergy
Font and Logo
As shown in the screencast above we have successfully used our logo which is the self titled 'Alleyways' across all of our ancillary text as demonstrated by the tabs show it with our website and digipak as well as linking it with our main music video. We did this to so a sense of familiarity is shown throughout our marketing campaign the motif of a large white font allows our audience to instantly recognize our logo as well as the fact we use our own band name as a emblem means that more individuals can recognize us and get acquainted with our name.