1. A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
2. Thought beats: seeing the sounds (the relationship between the music and the visuals, which illustrate, amplify or contradict the music.)
3. Genre-related style and iconography.
4. Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.
5. Voyeurism.
6. Intertexual references to other media texts may be present.
Vance Joy- Riptide
Vance Joy's 'Riptide' is a song which links its music video very closely with its lyrics throughout the media product an example can be seen immediately when the lyrics state a fear of the dentist and a close up shot is shown of a women in a dentist chair and braces. These comparisons continue in the video with almost every line of lyrics begin shown in a visual way. By doing this the video illustrates to the audience the meaning behind the song as they can physically see it being played out in front of them. The official video for 'Riptide' as does well to amplify the songs lyrics by constantly enforcing them with a visual interpretation of them so the audience can both hear and see the song being played. The films continued use of illustration for the music video is seen further when the lyrics are actually displayed on the screen at 1:41 to further help the audience understand the messages of the song.
The genre of the song is classified as 'Indie' due to its upbeat and joyful tempo which is highlighted by the use of a ukulele which in itself is classed as indie, the music video fits in seamlessly with the genre of the song, through it clearly being that of a low production value which is normal associated with indie films. This can be seen by using the same actors throughout the video as well as indie iconography such as there being a classic old styled camera set up during the video.
Pompeii-Bastille
The music video for the Brit award winning band Bastille is one that does not link its lyrics with its video instead illustrating a story about a civilization who has fallen to an unknown illness that cause peoples eyes to turn black, this however in know way links to the lyrics of the song so it can be said that the video contradicts that of the song. Another method outlined by Goodwin within the video is that there are numerous close-ups of the bands front-man Dan Smith. This is due to the fact that the song is their debut album and by doing this the audience of the video can instantly recognize the band this is extremely useful considering the current 105,727,814 views it has on YouTube greatly enhancing the bands image.
Evidence of inter-textual reference can also be seen within the video as the premise is around horror being that an entire city has been infected by fictitious disease, certain scenes run parallel with other great horror movies most notable from Stanley Kubrick's 'The Shinning' as a pair of twins are used to instill terror into the audience a scene that is then copied into Pompeii's video as shown below.
The comparisons between the two shots can easily be seen here.
Robin Thicke- Blurred Lines
Although voyeurism has been mentioned, the video for Robin Thicke's 'Blurred Lines' cranks it up to extreme with the majority of the video consisting of three attractive women interacting with the singer while dressed in only bikinis, short skirts or at some points only using their arms to cover themselves. To add further to this an uncensored version of the video was shared on Vimeo were scenes previously shot with the women's clothes on were removed instead with were they were predominantly naked throughout the video highlighting even more voyeurism of women in the hopes of attracting a large male audience by tempting them with attractive women in this music video.
Voyeurism clearly shown throughout the music video.
Evidence of intertexual references to other media texts.
